Tag Archives: INTERNATIONAL MARKETING STRATEGY
How to instantly improve your marketing impact in 2013
What is 2013 going to look like? What surprises lie ahead of us in terms of consumer behavior changes, new social network launches and further technological innovations? How are all these factors going to influence your online presence? What do you need to know today in order to improve your marketing impact next year?
Let’s have a look at some of the predictions made for 2013. Leading business magazine Forbes had this to say recently…
The truth is, consumers are demanding optimized and personalized sites to offer them a richer, more relevant online experience. It’s no longer an option for marketers—it’s a must-have. In 2013, expect to see these 10 predictions come to fruition:
- Testing (Finally) Becomes a Must-Have: Companies big and small have dabbled in testing for a decade. But now, everyone has to get serious about it. Companies that don’t test won’t get anywhere near providing the best online experiences for their audience.
- True, Real-Time Personalization for Everyone: Now that this complex technology is made easily available to the masses, we’re going to see major industries like finance, travel and media lead the charge—but also expect businesses in other industries, such as gaming and charity, to take advantage of personalization solutions to offer more customized experiences.
10 Strategies That Kill Companies and Careers
10 Strategies That Kill Companies and Careers
I found this remarkable article on CBS News a couple of days ago and decided to share the insights that kill companies and careers on our blog.
Looking forward to all your comments as I’m convinced there are quite a few interesting and challenging facts that hit one straight in the face when realizing it might happen with your own company as well. Enjoy the ride 
10 Strategies That Kill Companies and Careers
Business strategy seems to confound and confuse people. I don’t know why. The concept is straightforward enough. Just answer the question: How are we going to accomplish our goal of market domination?
If you can present the answer to your management team, board, and shareholders with a straight face and they don’t laugh at you, you’re probably good to go, at least until it turns out to be remarkably flawed. And therein, lies the rub. The hard part, of course, is coming up with unique strategy that’s got a snowball’s chance in hell of actually succeeding in a brutally competitive global market.
