Tag Archives: HOW TO WIN IN BUSINESS
How to Develop and Implement a Long Term Product Marketing Strategy
Having a smart and sustainable product marketing strategy that attracts the right target audience is crucial in today’s competitive landscape. Needless to say, that the era of push marketing – where you promote your products by pushing them onto people – has somehow eroded. Is this statement really true?
More and more businesses are shifting and integrating pull marketing methods into their overall strategy.
How will this world look like in terms of marketing in the next 10 years? What product changes are imminent in order to grow a business and increase customer loyalty?
Sir Richard Branson: What Does It Take to Start a Business?
Learning from exceptional entrepreneurs like Sir Richard Branson and listening to their interviews is an amazing way to see how successful business people think and act.
Michael Noer from Forbes conducted an interview recently, asking Mr. Branson some interesting questions about his entrepreneurial mindset and overall business attitude. Here’s what the Founder of Virgin Group had to say…
Let’s dig deeper into this interview and have a look at the answers Sir Richard Branson gave.
How to Ensure Good Customer Service
How to Ensure Good Customer Service
One of the main topics at the National Achievers Congress in Germany (Nürnberg, September 21-23) was about providing good customer service. Before we go into detail and share with you the key insights of this subject let’s have a quick look at the speakers.
The following international renowned investors and entrepreneurs shared their amazing knowledge and insights at the NAC: Robert & Kim Kiyosaki, Greg Secker, Ken McElroy, Tom Wheelwright, Richard Duncan, Bill Walsh, Ron White, Yang Po, Steve Clements, Eve Michaels, John Coutis, Jaff & Kane, Marcus De Maria, Rohan Weerasinghe and Heiko Häusler.
We decided to pick America’s Business Expert Bill Walsh and his presentation about serving more people.
Business Environment Changes: Age, Sex and Our Future – Part 2
Business Environment Changes
As we discussed in the first part, there are substantial business environment changes happening that will affect the way we do business in the future. Gender and generations are changing the landscape of business and the dynamics of the work environment in dramatic fashion.
If you can learn to adapt your culture and your leadership you will thrive as we march forward into the future.
Don’t adapt and it could be curtains for your business and your prosperous future.
Business Environment Changes Are Taking Place On A Large Scale
So I have two methods to suggest in helping you adapt, develop and thrive.
1. Reverse Mentoring
This is the best way to integrate the trading of skills, perspectives and experience throughout your organization. Have men be mentored by women and boomers mentored by millennials.
Business Environment Changes: Age, Sex and Our Future – Part 1
Business Environment Changes
New technologies are flooding the market, customer behavior is different and there are other substantial business environment changes happening at a fast pace.
We live in such incredibly dynamic times. These are exciting times to be alive… and challenging.
Business Environment Changes Are Taking Place On A Large Scale
Most everything we have come to know is being disrupted and changed… seemingly all at once.
And for this conversation I’m not even referring to the technological or globalization changes that have impacted every function and facet of our business life.
I’m talking about the massive change in diversity we are undergoing in our workplace.
Not a diversity of race (although that is certainly another consideration with the impact of globalization), I’m talking about the diversity of gender and generations.
These business environment changes are so significant that they are an ‘Adapt or Die’ threat level to the survival of your business over the next decade or two.
At the same time, if you DO adapt, and quickly, this can become one of your greatest advantages, helping you build a dynamic and thriving organization over the next several years, adding to your experience that these are the most exciting times to be alive.
The 2 Most Important Words in Sales
Winning in sales has first of all something to do with YOU, the person who sells. If you’re doing this job just to gain money, than you’re in the wrong place. Sales means providing value, helping the customer and answering questions. The WHY is critical. By asking questions you will not only lead the process but you will also be fully aware of the customer needs.
Strength in business implies mastering sales. A simple way of understanding the world of sales is recognizing the meaning of the 2 words mentioned in the video: You and Why. Feel free to share and comment.
