Learning from exceptional entrepreneurs like Sir Richard Branson and listening to their interviews is an amazing way to see how successful business people think and act.
Michael Noer from Forbes conducted an interview recently, asking Mr. Branson some interesting questions about his entrepreneurial mindset and overall business attitude. Here’s what the Founder of Virgin Group had to say…
Let’s dig deeper into this interview and have a look at the answers Sir Richard Branson gave.
Have you heard of Simon Sinek’s book Start With Why: How Great Leaders Inspire Everyone to Take Action? Have you read it? If not, we highly recommend you read this amazing book and we’ll let you know WHY in a second
“No matter how visionary or how brilliant, a great idea or a great product isn’t worth much if no one buys it. [...] Unlike any of their competitors, Apple has successfully challenged conventional thinking within the computer industry, the small electronics industry, the music industry, the mobile phone industry and the broader entertainment industry. And the reason is simple. Apple inspires. Apple starts with Why.”
The book emphasizes the ‘why’ that is essentially the core for all our actions. The WHY drives us as humans to wake up in the morning and achieve fantastic things in life.
So if all of us have a driving force, a why, how come some people and businesses succeed while others struggle? How come the majority of companies battle on price while others – like for example Apple – manage to keep their prices irrespective of the environment?
Often businesses create products and services prior to asking themselves how to motivate people to buy from them.
What are the key reasons people buy? And, why should they buy from you and not somebody else? [Image: FreeDigitalPhotos.net]
Today, more than ever, people buy what they WANT rather than what they NEED. It’s quite a paradox if we face the following example where people struggle to put food on the table but have the newest 40’’ 3D LED TV with satellite system.
If people buy what they want and crave for, rather than buying what they need, how should your company market?
Steve Jobs, a winning mind in business and life, narrates his famous ‘Here’s to the Crazy Ones’ speech from Apple’s ad campaign “Think Different”.
Steve Jobs was a rebel, a genius and a visionary with an amazing passion for business. His determination, direction, and beliefs in business and life will be missed. Feel free to share and comment.
A giant in Business, Technology and Entertainment, Steve Jobs passed away at the early age of 56. Steve Jobs literally changed the way we live our lives everyday.
Steve Jobs was the visionary founder of Apple Inc. His passion for business and his total confidence to success drove him forward, accomplishing true high-tech miracles. Feel free to share and comment.
If you lack self-confidence, how do you expect your team and business partners to have confidence in you?
If you want to master trading, you first have to master yourself. Along with that goes mind mastery. Trading is psychology and therefore you need a winning mind and to constantly improve self confidence.